Belanja, Orang Indonesia Lakukan 400 Kali dalam Setahun
Shopping, Indonesian People Did 400 Times a Year
Reporter : Gusmiati Waris
Editor : Heru S Winarno
Translator : Parulian Manalu
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Jakarta (B2B) - Orang Indonesia rata-rata berbelanja barang konsumsi sebanyak 400 kali dalam setahun. khususnya untuk membeli produk kebutuhan sehari-hari seperti sembilan kebutuhan pokok dan perawatan tubuh. Pengakuan itu dikemukakan oleh 7 ribu keluarga yang diteliti di kawasan perkotaan maupun pedesaan, namun tidak di seluruh Indonesia oleh lembaga riset pemasaran, Kantar Worldpanel.
General Manager Kantar Worldpanel, Lim Soon Lee mengatakan, tingkat konsumsi masyarakat Indonesia sangat tinggi. Dalam setahun, dari 7.000 keluarga yang diteliti, terlihat konsumen Indonesia berbelanja kurang lebih 400 kali setahun.
"Rutinitas berbelanja rakyat Indonesia tergolong tinggi, rata-rata 400 kali dalam setahun. Sehari mereka bisa berbelanja dua kali, ke warung atau ke minimarket," kata Lim di Jakarta, Selasa (7/5).
Tingginya konsumsi, katanya lagi, tidak serta-merta menggambarkan peningkatan daya beli masyarakat. Lim mengatakan, dari 10 merek produk konsumsi paling tinggi se-Indonesia, banyak dibeli karena dipasarkan dalam bentuk sachet.
Riset Kantar Worldpanel Indonesia dilakukan selama satu tahun terhadap 7.000 home panel yang tersebar di urban dan rural area. Namun, tidak semua wilayah Indonsia diambil sebagai lokasi riset.
Populasi yang diriset yaitu Jawa, Sumatera, Kalimantan (tidak termasuk Barat dan Tengah), Sulawesi (hanya di Makasar). Riset tidak mencakup konsumen di Papua, NTT,NTB, Maluku.
Menurut Lim, pemilihan lokasi dilakukan berdasarkan produk domestik bruto (PDB). Jawa dan Sumatera sudah mencapai 80% dari total PDB.
Jakarta (B2B) - The Indonesian average of 400 times a year to shop, especially for product purchase daily necessities like nine staples and body treatments. Recognition was made by 7 thousand families under study in urban and rural areas, but not throughout Indonesia, by marketing research agency, Kantar Worldpanel.
General Manager Kantar Worldpanel, Lim Soon Lee said the Indonesian people's consumption level is very high. Within a year, of the 7,000 families surveyed, Indonesian consumers shop less than 400 times a year.
"Indonesian people shopping routine is high, an average of 400 times a year. Everyday they able to shop twice, to stall or to minimarket," said Lim in Jakarta, Tuesday (7/5).
High consumption, he said, does not necessarily describe the increase in purchasing power. Lim said the 10 highest consumer product brands in Indonesia, many purchased as marketed in sachets.
Indonesia Kantar Worldpanel research carried out during the year of 7,000 home panels, which are scattered in urban and rural areas. However, not all regions Indonsia taken as a research location.
Researched population of Java, Sumatra, Borneo (not including West and Central), Sulawesi (Makassar only). Research does not include consumers in Papua, NTT, NTB, Maluku.
According to Lim, the choice of location was based on gross domestic product (GDP). Java and Sumatra has reached 80% of the total GDP.
