YouTube Luncurkan Video Berbayar, mulai US$1,99 per Bulan
YouTube Launching Paid Subscriptions, as Low a US$1.99 per Month
Editor : Heru S Winarno
Translator : Parulian Manalu
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SITUS berbagi konten video YouTube akan meluncurkan layanan video berbayar pada pekan ini, demikian dilaporkan the Financial Times.
Layanan itu bertujuan membantu kanal-kanal video (video channels) mendapatkan keuntungan dari konten-konten yang luas seperti tayangan dan film televisi.
Video berlangganan yang disediakan lebih dari 50 kanal video di YouTube itu akan dibanderol mulai 1,99 dolar AS (sekitar Rp20 ribu) per bulan.
YouTube, seperti dikutip Mashable, menyatakan belum mengumumkan peluncuran konten langganan berbayar sebagaimana disebut the Financial Times.
"Tapi kami sedang mencoba menciptakan bentuk berlangganan yang dapat memberikan konten (video) yang lebih baik di YouTube bagi pengguna kami untuk menikmati dan pencipta konten untuk mendapatkan keuntungan dari konten mereka," sebut jurubicara anonim YouTube.
Kabar terkait upaya Google untuk mencari pendapatan dari konten premium YouTube telah muncul sejak Januari.
Media digital AdAge melaporkan YouTube meminta kelompok kecil pemilik kanal untuk menjadi bagian dari konten berbayar.
YOUTUBE is set to launch a paid subscription model for its specialist video channels as early as this week, according to a report.
The move, which has been in development for months, aims to help channels finance a wider range of content such as television shows and films, and will serve as another source of revenue, according to the Financial Times.
The service will include up to 50 YouTube channels, and subscriptions to each channel will start as low a $1.99 per month, the newspaper reported Sunday, citing anonymous sources.
In response to the report, a YouTube spokesperson told Mashable, "We have nothing to announce at this time, but we´re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer."
Rumors that YouTube will monetize its premium content have circulated for some time. In January, AdAge reported that the site asked a small group of channels to apply to be among those paid.
At the time, a YouTube representative told Mashable, "We have long maintained that different content requires different types of payment models ... The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that."
