Yahoo! Setuju Akuisisi Tumblr Senilai US$1,1 Miliar
Yahoo`s Approves US$1.1 Billion Tumblr Acquisition
Editor : Heru S Winarno
Translator : Parulian Manalu
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San Fransisco (B2B) - Perusahaan pelopor mesin pencari multimedia di Amerika Serikat (AS) Internet Yahoo! Incorporated sepakat membeli situs blog dan jejaring sosial Tumblr senilai US$1,1 miliar.
Akusisi senilai itu dilaporkan The Wall Street Journal, dan akan menjadi nilai kesepakatan terbesar Marissa Mayer sejak menjadi Chief Executive Officer (CEO) Yahoo! pada Juli 2012.
Yahoo!, disebut All Things D, tertarik kepada Tumblr karena basis pengguna usia muda situs blog itu akan mendongkrak situs Yahoo! yang lebih tua.
Mayer, yang telah bekerja di Google selama 13 tahun, mencoba merevitalisasi bisnis Yahoo! yang dalam beberapa tahun terakhir telah menurun. Google hingga kini masih menjadi pesaing Yahoo!
Tumblr mengklaim telah memiliki 108 juta blog dengan 50,7 juta konten terkirim di dalamnya.
Namun, Yahoo! menolak memberi komentar terkait akusisi Tumblr, begitupula Tumblr juga tidak memberikan respon.
Kesepakatan akuisisi Tumblr muncul setelah Yahoo! gagal membeli situs video populer di Prancis, Dailymotion, yang dimiliki France Telecom SA, seperti dilansir Yahoo News!
San Fransisco - Yahoo Inc´s board has approved a deal to buy blogging and social networking site Tumblr for $1.1 billion in cash, the Wall Street Journal.
Such an acquisition would be Marissa Mayer´s largest deal since taking the helm of the once-iconic Internet company in July 2012.
Yahoo is keen on fast-growing Tumblr because its younger user base would bolster the older website´s "cool factor," the technology blog AllThingsD cited the sources as saying.
Mayer, who spent 13 years at Google Inc, is trying to revitalize a former Internet powerhouse that in recent years has struggled with declining business.
On its home page, Tumblr says it hosts 108 million blogs, with 50.7 billion posts between them.
Yahoo declined to comment, while Tumblr did not respond to requests for comment.
The deal comes after a recent failed attempt to buy a controlling stake in French video site Dailymotion, owned by France Télécom SA.
