Indika FM, Mengubah Konsep dan Citra sebagai Radio Gaya Hidup
Indika FM Change the Concept and the Image Becomes a Lifestyle Radio
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Pimpinan dan kru Indika FM (Foto: B2B/Mya)
Indika FM Change the Concept and the Image Becomes a Lifestyle Radio
Reporter : Gusmiati Waris
Editor : Cahyani Harzi
Translator : Dhelia Gani
Senin, 18 Maret 2013
Editor : Cahyani Harzi
Translator : Dhelia Gani
Senin, 18 Maret 2013
Jakarta (B2B) - Indika 91.60 FM mengubah konsep dan citranya menjadi radio gaya hidup untuk kalangan muda Jakarta, dengan mengusung tagline: Sounds of Jakarta yang menyasar pendengar usia 25-32 tahun.
Direktur Operasional PT Radio Indika Milenia, Faried Arifin mengatakan perubahan konsep tersebut setelah mengadakan riset terhadap kebutuhan pendengar radio di Jakarta.
"Hasil riset tersebut dijadikan panduan untuk menyiapkan program siaran dan musik yang berkualitas. Dengan menyajikan aneka program terbaik dan lagu-lagu hit yang disukai pendengar Indika FM,” kata Faried Arifin kepada pers di Jakarta, Senin (18/3/2013).
"Indika FM telah menyiapkan beberapa program unggulan yakni Indika Pagi (Pasti Gila) setiap Senin hingga Jumat pukul enam sampai sepuluh pagi dipandu pasangan big size, Arie Dagienkz dan Sinyorita," kata Faried.
Kedua penyiar lucu ini akan menyajikan berbagai segmen seru seperti Buas (Bule Asal) yakni bule asli yang usil dan asal yang suka ngerjain orang. Pak Rodi, berupa program menyanyikan lagu-lagu hits tapi dibuat menjadi lagu parodi. Tante Kepo berupa acara gosip, serta masih banyak lagi segmen seru yang menghibur, termasuk informasi terkini mengenai lalu lintas, isu-isu terhangat dan info acara seni dan hiburan.
“Indika Pagi merupakan andalan utama kami untuk merekrut pendengar sebanyak-banyaknya dan menaikan rating. Kami akan mengevaluasi program ini dan program-program lainnya dari hasil riset yang kami terima tiap 15 menit selama 3 bulan apakah ada penaikan dan penurunan,” ungkap Farid.
Jakarta (B2B) - Indika 91.60 FM Radio changed the concept and the image becomes a lifestyle radio Jakarta for young people, and brought the tagline: Sounds of Jakarta, targeting listeners aged 25-32 years.
Operational Director of PT Indika Millennium Radio, Faried Arifin said changing concept after researching the needs of radio listeners in Jakarta.
"The research results will serve as a guide to setting up programs and broadcast quality music. Serves the best program and the hit songs that listeners preferred Indika FM," Faried Arifin told to reporters in Jakarta, Monday (03/18).
"Indika FM has prepared some excellent programs that Indika Morning (Must be Crazy) every Monday to Friday at six to ten in the morning guided big couple size, Arie Dagienkz and Sinyorita," Faried said.
Both funny broadcaster will present a variety of exciting segments such as Buas (Bule Nosy) the original Caucasian origin nosy and likes to annoy others. Mr. Rodi, a singing program hits but made into a song parody. Tante Kepo form of gossip show, and many more exciting entertaining segments, including the latest information on traffic, and the hottest issues of art and entertainment event info.
"Indika morning is our mainstay, to capture the listener as much as possible and improve the rating. We will evaluate this program and other programs from the research that we receive every 15 minutes for three months, is there any enhancement or reduction, "said Farid.
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